Spreadtrum's new Mocor™ development platform is aimed at facilitating the convergence of wireless communication, multimedia and internet technology to provide highly competitive platform solutions for our customers.
At the heart of the Mocor™ platform is Spreadtrum's multi-mode integrated baseband chip.Building
on this core is a range of package solutions providing
software, application software,reference designs,DVB, development tools and technical support. With this approach, Mocor™ is positioned to meet various requirements of our OEM, ODM, and design house partners for customization, differentiation and, subsequently, progressive development.
Spreadtrum's Mocor™ development platform begins with innovative software and hardware architecture, which keeps the architecture consistent across 2G/3G/4G platform generations. Our customers and application software development partners can easily upgrade from 2G to 3G/4G designs, while accumulating valuable development experience from previous designs, thereby reducing business costs and development time.
MocorTM Platform Diagram
MocorTM Platform Function Categories
In order to meet customer needs in the evolving handset markets, the Mocor™ platform has a variety of solutions to cover a full range of market segments, from the entry phone to feature phone and smart phone designs. This approach allows handset makers to meet different business models, cost structures and functions for each of these market segments.
To Spreadtrum and its customers, the Mocor™ development platform is a win-win ecosystem. Spreadtrum is noted for providing customers with its total solutions, as their products have become the preferred choice for many domestic and international OEMs and design houses.
MocorStar™ With the entry level phone market as a target, the MocorStar™ platform is intended to provide robust standardized functions, as part of a total solution that delivers outstanding communication performance and an optimized total cost of ownership for our customers. This should enable our customers to further streamline their business, by improving the efficiency on their business development process & operation.
MocorView™ For the feature-rich phone market segment, the MocorView™ platform offers an abundance of options in choice of menu-typed, feature sets and modularized software/hardware architecture. In addition, the platform is designed with flexibility in mind, allowing customers more modification, and thus enabling them to differentiate their products from other competitors in the market.
MocorPro™ In the smart phone market, the MocorPro™ smart phone platform is designed for enabling with a highly customized, feature rich design based upon a standardized platform interface. Even with this level of customization and features, this platform is designed and tested for interoperability, thereby enabling our users to be free from the constraints of working in a proprietary environment. Spreadtrum customers can design their handsets to run multiple applications and support extensive customization based on their customers’ needs, without sacrificing rudimentary performance quality or reliability.