Press Releases

Spreadtrum and MET Establish a Strategic Partnership to Introduce 'I Love MiC' Music Phone Solutions


SHANGHAI, June 8, 2010 -- Spreadtrum Communications, Inc. (Nasdaq: SPRD; "Spreadtrum" or the "Company"), one of China's leading wireless baseband chipset providers and Shanghai Mobile Embedded Technology Co., Ltd. ("MET"), one of China's leading mobile value-added software and service platform providers, today jointly announced the establishment of a strategic partnership and issued "I Love MiC" music phone solution. The solution is based on Spreadtrum's Mocor(R) platform, which is integrated into MET's latest music player with karaoke function. It opens up a new path for mobile users as the cell phone market becomes increasingly saturated with little differentiation in terms of features. With the introduction of the karaoke solution, consumers can use mobile phones to sing along with their favorite songs other then just a tool for communications with basic music playing functionality. The solution offers mobile users the wonderful experience of karaoke.

The "I Love MiC" music phone solution will provide seamless and uniform playback on the mixture of MP3 audio with MIC input. The solution incorporates KTV intelligent song-picking system, offers pictures and ringtones integration, allows free download of songs, provides MV and lyrics synchronous display, and other rich experience features. The "I Love MiC" solution will be continuously upgraded in the future to meet the changing market demands.

"We are very pleased to have established a strategic cooperative partnership with MET," Spreadtrum's President and CEO, Dr. Leo Li remarked, "the 'I Love MiC' music phone solution is based on our Mocor(R) platform, which has demonstrated the uniqueness of its capability and at the same time satisfied the pursuit of our customers in differentiating their mobile phone solutions. Based on this partnership, we changed the meaning of a basic music mobile phone from a pure play back to an interactive tool that enables mobile users to sing along with their favorite songs through the karaoke function. In the future, Spreadtrum and MET will continue to cooperate to develop additional functionalities that will further enrich mobile user experience."

Mr. Jing Yan, CEO of MET, said: "Today, together with our strategic partner Spreadtrum, we jointly announced the new music phone solution - 'I Love MiC', which allows Spreadtrum's customers to enjoy karaoke function at anytime, and anywhere. With the spirit of added services to Spreadtrum's customers, MET will continue to cooperate with Spreadtrum to further enrich mobile user experience through our competitive advantage."

About Spreadtrum Communications:

Spreadtrum Communications, Inc. (Nasdaq: SPRD; "Spreadtrum") is a fabless semiconductor company that develops baseband and RF processor solutions for the wireless communications market. Spreadtrum combines its semiconductor design expertise with its software development capabilities to deliver highly-integrated baseband processors with multimedia functionality and power management. Spreadtrum has developed its solutions based on an open development platform, enabling its customers to develop customized wireless products that are feature-rich to meet their cost and time-to-market requirements. For more information, please visit:

About Shanghai Mobile Embedded Technology Co., Ltd.:

Shanghai Mobile Embedded Technology Co., Ltd. (MET) is one of earliest corporations specialized in mobile value-added service in China which was founded in 2002. MET persists in technology and business model innovation. MET has successfully developed a number of core patent technologies filling the domestic and overseas blank, and developed the first Merig(TM) virtual machine with independent intellectual property in China.

MET provides software platform and services to over 700 IDHs and OEMs and ODMs; technical support and services to over 100 mobile software development companies and high experienced mobile software and services to more than 150 million users all over the world. Currently MET introduce international capital to strive to become a world first class mobile value-added software and services platform. For more information, please visit: